Getting Clear - What are your Core Values and Principles - Build from there!

Nothing seems to be clearly black and white anymore. Everything mushes into a vague shade of gray.

It doesn’t have to be that way, though. You can make things more clear – especially for the team you work with.

It’s about building on what IS clear.

If you’re building a house, it’s very helpful to to start with a solid foundation, even drilling down to bedrock if needed. This is what keeps your house from being whipped around by the weather.

So for yourself, ask:

  • What is absolutely non-negotiable?
  • What do I choose as the stable foundation of my life?

And for your business, ask:

  • What is absolutely non-negotiable?
  • What do we choose as the stable foundation of our business?


These are your bedrock, your unshakable foundation. But how do you bring them to life – not just idealistic sayings up on the wall.

You’ll soon be leading an organization which stands on your core values and principles.

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